How to Become an Industry Thought Leader
The moniker “thought leader” boils down to one basic quality: opportunism. A thought leader is someone who sees opportunities in unlikely places and potential partnerships where others might see...
View ArticleHow to Prevent Hotel Rate Piracy
A few years ago, exhibitors and attendees of a conference in Fort Worth, Texas, were just looking for a deal to save a few bucks on their stay during the event, so they booked rooms at the Sheraton...
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How To Wash Your Hands
If clean hands garner a 20 percent increase in attendance for school children, imagine what it could do for association or specialty conference attendance. We know you may not exactly need a tutorial...
View ArticleFormatting Evolution: What You Need to Know
As audiovisual technology makes advancements, meeting planners need to be aware of the new pitfalls that come with them. One of the most important to avoid is improperly formatting screen ratios as...
View ArticleHow to Fend Off Airbnb to Fill Room Blocks
As business travelers look for ways to cut costs, they’re turning to the sharing economy to meet lodging needs. Travel management platform Rocketrip found that by booking through Airbnb instead of...
View Article4 New Ideas for Sponsorships
Longtime sponsors are the foundation of successful trade shows and events. However, becoming too comfortable with a partner relationship can lead to complacency. To maintain a sponsor’s active...
View Article5 Steps to a Greener Meeting
People behave differently when they travel. The average single hotel guest uses 15 percent more energy than an entire U.S. household, and the same goes for water, waste and carbon generation....
View ArticleHow to Use Crowdshaping
Feedback is an invaluable tool in the hands of an event organizer. Unfortunately, feedback is typically unavailable until after a conference is finished, when the unforgettable moments—yes, even the...
View ArticleHow to Track Event Hashtags
As hashtags have become a staple of successful events, it’s no longer enough to simply create hashtags—you also need to measure them. Early on, hashtags were a cool way for attendees to index their...
View Article7 Ways to Become a Meetings Industry Advocate
Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. Members of the meetings industry can use their collective voices to communicate and...
View ArticleHow to Use Social Media to Attract Diverse Groups
James Sun, CEO and founder of pirq.com, is a Facebook guy. Nicholas Segura, CEO of Somos Agency in Kansas City, Missouri, is a big fan of Twitter. Monica Vila, co-founder of The Online Mom, is platform...
View Article4 Things You Didn’t Know a CVB Could Do
Corporate event planners seem more reticent to contact the CVB in their host city compared to other kinds of meeting professionals. But a CVB or DMO can be a valuable resource for corporate planners...
View ArticleHow to Use Google+ Hangouts on Air
Recently, one of my clients asked for my team’s assistance in producing an online event in only 10 days. My team began scrambling, trying to figure out how we could pull this off. What platform would...
View ArticleHow Meeting Planners Can Facilitate Networking
Networking is hard. Some extroverts can work a room, but for the majority of people, it can be extremely difficult to break into a conversation in a room full of strangers without feeling awkward. At...
View ArticleHow To Think Like a Hotel Revenue Manager
Hotel contract risk reduction and cost containment are important metrics in today’s meetings management landscape. Demand is far outpacing hotel room supply, so hoteliers can be choosy about what...
View ArticleHow to Keep Communication Flowing During a Crisis
A crisis—any sudden, unexpected event, whether it’s a health issue, an act of God or a terrorist attack—has the potential to challenge your event’s success. It creates uncertainty and stress for your...
View ArticleHow to Quit Your Job Gracefully
So you’ve done it. After what may have been weeks or months of sneaking out for job interviews and sending follow-up emails to the hiring manager, you’ve gone and gotten yourself a new job. But after...
View Article4 Steps to Mastering a Wi-Fi Site Inspection
The experience of a Wi-Fi failure is all too common, and when your attendees have connection problems, it can feel like you don’t have any control over the situation. However, exactly as you don’t have...
View ArticleHow to Break Down Dietary Restrictions
The foodie culture we’re living in has created a tremendous change in what attendees expect from the food served at events. Gone are the days of simply beef, fish or chicken. Attendees want...
View Article6 Steps to Plan Events for Deaf Attendees
Between finding the host city and venue, accommodating hotel rooms for attendees, figuring out the right time of year, etc., meeting planners have their work cut out for them. But there’s one important...
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